Totally loving how Stella Artois is taking steps to improve their environmental performance by introducing new lightweight bottles that contain less glass (which means less CO2 emissions). With over 250 million of these bottles produced each year, these small steps do make a real difference.
They're spreading the word about this through a really brilliant, quirky campaign in the form of retro 60's French TV programme featurettes, hosted inside Stella's new 'less glass, less Co2, more class' bottle, with hosts no other than Jeannie (from I Dream of Jeannie) and Alain du Monde!
*click to view*
Next in the installment is a weird and wonderful music video of Marina and the Diamond's 'I'm not a robot'. Vintage-futuristic? Can't decide...but still pretty cool!
Have a look for yourself!
They're spreading the word about this through a really brilliant, quirky campaign in the form of retro 60's French TV programme featurettes, hosted inside Stella's new 'less glass, less Co2, more class' bottle, with hosts no other than Jeannie (from I Dream of Jeannie) and Alain du Monde!
*click to view*
Next in the installment is a weird and wonderful music video of Marina and the Diamond's 'I'm not a robot'. Vintage-futuristic? Can't decide...but still pretty cool!
Have a look for yourself!
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